咕咕愛囉唆

串流服務STREAMING SERVICES

串流平臺讓傳統電視產業打掉重練？How platforms such as Netflix and Hulu are transforming the television industry

多年來，有線電視一直是許多人的主要娛樂來源，也是企業廣告自家商品的首選方式。

然而，能讓人隨選隨看電視節目及電影的線上服務已逐漸改變這種狀況。

愈來愈多民眾紛紛取消有線電視服務，改而選擇線上串流服務。

大眾消費內容的方式所出現的這種改變，將對整體娛樂暨廣告產業造成漣漪效應。

串流優勢

大眾轉向串流服務的趨勢，主要是幾項因素共同造成的結果。

訂閱串流服務只需付出低於一般有線電視的費用，即可觀看多種不同類型的內容。

串流服務能讓人依照自己的時間安排觀賞節目而且許多串流服務還會自製引人入勝的有趣節目。

這種原創內容相當吸引人，且通常只能在製作這些內容的平臺上觀看。

很多該類型原創內容都著眼於特定利基市場，因此對於擁有非常特定興趣的民眾具有吸引力。

那種所有人都知道幾部受歡迎的電視節目的 日子，已經一去不復返了。

現在，大家都會尋找比較適合自己個人品味或甚至特殊喜好的節目

For years, cable TV was many people's main source of entertainment and the primary way companies advertised their products. But services that allow people to watch TV shows and movies on demand are changing that. More and more people are canceling their cable services in favor of streaming services. 

 This change in how people consume content will have a ripple effect on the entertainment and advertising industries as a whole.

Why streaming services?

The shift toward streaming services is due to a variety of factors. Subscribing to a streaming service offers a huge variety of content for less than what people typically pay for cable. The services allow people to watch shows on their own schedules, and many streaming services also produce intriguing shows of their own. This original content attracts people and is usually only available on the platform that created it. Much of this original content fills a niche and appeals to people with a very specific set of interests. Gone are the days when everyone knew a set of universally popular TV shows. Now people look for shows that appeal more to their individual - or even idiosyncratic- tastes.

on demand（介係詞片語）應要求提供的

It seems everyone is changing from cable TV to the on demand services available now. 把有線電視換成隨點隨播的方式

My friend Carmen is so talented that she can play most songs on the piano on demand.

Some mothers feed their babies according to a schedule while other mothers feed their on demand. 依照時間餵奶或依照需求餵奶

as a whole（介係詞片語）總體上；整體上

Rowan and Sawyer like their chemistry class as a whole, but some parts they find boring.

The new bridge will greatly benefit our city as a whole.

People in the U.S. are very mobile as a whole, which is not like the rest of the world.

industry vs.  sector

sector usually refers to a larger segment of society; and  is more specific

financial sector

banking industry

life insurance industries

main source of ＋（n.）

means that’s the main place where we get something that is very important

to cancel vs. discontinue

cancel the service

in favor of ＋（n.）

ripple effect

a water-related phrase

server 服務生

server job

part-time

tips ㄝ,tip 小費

vocational school 職業學校

culinary education 烹飪學校

East-West differences 

subscribe（v.）訂閱＋to（介）

Subscribing to several monthly magazines is getting expensive, so I’ve decided to stop most of them.

subscribe to something  贊同或相信某個觀點

Janice has never subscribed to the belief that only the top students in high school will do well in life. 

subscribe to  定期捐款

Sophie subscribes to two well-known charity organizations.

intriguing（adj.）有趣的；吸引人的

Marion is having difficulty putting the book down because the plot is so intriguing.

Dylan’s stories about his travels in Southeast Asia are very intriguing. 

intrigue（v.）激起好奇心

Melissa had always been intrigued by Alice’s description of where she lived in Africa, so she finally went to visit her.

to be intrigued by ＋（n.）

exciting by something 

a shift toward ＋（n.）

means you start heading in that direction 

Since the pandemic, there’s been a shift toward working from home.

on one’s own time

if you're doing something on your own time, that means you're not doing it during

office hours or when your time should be given to somebody else.

niche

idiosyncratic 有氣質的；有特性的 ͵ɪdɪəsɪŋˋkrætɪk]

Now if something really appeals to you, uh, but it doesn't really appeal to other people, then we could be talking about your idiosyncrasies, something that makes you very unique.

not my cup of tea  不喜歡、不適合

Horror movies are not my cup of tea.

（Surfing）It’s not my cup of tea.

to stand the test of time  禁得起時間的考驗

if something has stood the test of time, it probably means that that thing was popular before, and it continues to be popular today.

Friends《六人行》

The Simpsons《辛普森家庭》