咕咕愛囉唆

購物模式變變變 THE CHANGING FACE OF SHOPPING

How do you shop?

對於千禧世代及其後的世代──特別是Z世代來說，電子商務就是他們的生活。

千禧世代記得那個網路連線不穩、沒有智慧型手機的年代，但Z世代可沒有這樣的記憶；他們很多人的衣服都是在網路上購買的。

事實上，電子商務的銷售額預估會在二○二三年超過一百九十億美元；而在東南亞，則預估將於二○二五年超過兩千三百八十億美元。

語音購物能讓顧客與銷售員交流互動，可望帶來更好的電子商務體驗。

多種付款方式也說服民眾願意花更多錢。

日趨流行的「一鍵」付款系統以及先買後付的選擇都不斷鼓勵民眾消費。

有些公司直接鎖定電子商務顧客為主要客群；他們持續優化商品搜尋系統、提升行動購物體驗，因而在同業中處於領先地位。

隨著愈來愈多人在社群媒體瀏覽新產品，各家企業公司亦不斷增加自己在這些網路平台的曝光率及預算。

新加坡的「蝦皮購物」在東南亞和臺灣堪稱是電子商務及遊戲網站界的龍頭；蝦皮購物的「行動唯一市集」提供安全又快速的購物體驗。

好好關注一下購物的未來吧！

Millenials vs. Genereation Z （camella.com.ph）

For millennials and the generations that follow, especially Generation Z, e-

commerce is how they operate. While millennials remember a time when internet connections weren't stable and there were no smartphones, Generation Z does not. Many of their clothing items are purchased online. In fact, e-commerce sales are predicted to reach over US$19 billion dollars by 2023. And in Southeast Asia, sales are predicted to be over US$238 billion by 2025.

Voice shopping, which allows customers to interact with sellers, is expected to provide an even better e-commerce experience.

A variety of payment methods are convincing people to spend more. The increasingly popular 1-click payment system and the buy-now-pay-later option are spurring people on. 

Some businesses have made e-commerce customers their primary target. With improved product search systems and mobile shopping experiences, these companies are ahead of the game. 

Businesses are increasing their social media presence and budgets as more shoppers are browsing there for new products.

In Southeast Asia and Taiwan, Singapore's shopee.com is the leading e-commerce and game site. This mobile-only marketplace provides a secure and fast shopping experience.

Behold the future of shopping!

generation  （n.）世代

Four generations of my father’s family live together in this building. 我父親一家四代都同住在這一棟樓裡

A decrease in the number of births is occuring in our generation. 出生的人口

The older generations often complain about the younger generations. 

purchase   （v.）購買

My parents just purchased tickets for a three-week tour of South America.

Have you purchased a new car in the last five years? 

purchase   （n.）購買；購買的東西

Have you made any major purchases in the last year? 重大的採購

tech native

They were born into a world with social media and access to the internet

wired in a certain way 

But this just means that people automatically think differently whether they choose to think differently or not. Someone who has always grown up with technology and hasn't known anything different, um, they would be wired... differently than someone who hasn't.

pay the price （不好的事）付出代價【照價格付錢】

Tom didn’t study for the test, and now he’s paying the price.

browse （v.）瀏覽

Judith was browsing the internet when she found pictures from her high school.

During the summer, you can find many tourists browsing around the shops along this street.

Jill browsed through several books before she decided which ones to purchase.

payment plan 付款計劃

to spur someone on

spur 刺激

If something spurs you on, that means it encourages you to continue doing something or to think about something more than you were thinking about it before.

target audience

ahead of the game/ ahead of one’s time 走在前頭，或處於有利地位

If you are ahead of the game, it means you're doing it before everyone else is doing it.

brick-and-mortar store 實體商店

A brick-and-mortar store is one that often is made with brick and mortar or cement or something else.

secure

Now you don't have to worry about robbers stealing your valuables. 

bias

you name it

cutting-edge

to spare

secure  （adj.）安全的

This is a secure site for paying your bills.

Most parents want a secure future for their children.  安全的未來

Many women don’t feel very secure when they go out at night by themselves. 晚上獨自外出