咕咕愛囉唆

Snapchat聚焦AR

Snapchat’s AUGMENTED REALITY

Taking pictures of real things,with virtual additions

Snapchat還擁有一種稱為Snappable的功能，基本上是一種互動式濾鏡。

使用者能夠透過觸摸螢幕、移動或是做出臉部表情，來改變濾鏡呈現的影像，還能藉此玩起AR遊戲。

由於Snappable涉及用戶朋友間的相互競爭，因此該功能亦具有社交互動成分。

不少企業也從Snapchat的擴增實境現象中獲利，開發出名稱為Shoppable的自家平台。

Shoppable這種濾鏡能夠讓使用者看見自己實際使用產品的模樣，然後再購買該產品。

Shoppable 的首次登場是在二○二○年為了古馳鞋子而舉辦的活動；與會民眾得以透過虛擬方式試穿鞋子，然後

只要按下一個按鈕就可以購買鞋子。

企業如果想透過Snapchat擴增實境功能宣傳自己的產品，最簡單的方法就是付費製作「贊助濾鏡」； 這些濾鏡

會針對會員中的特定族群自動呈現列為選項，而且還可能包含網站連結，讓用戶能購買主打商品。

另外還有一種稱為「社群濾鏡」的免費選項，但用戶比較難以取得這種濾鏡，此外也不包含外部連結。

Snapchat是所有讓用戶使用擴增實境技術平台中極為熱門的一個。

隨著擴增實境技術日益精進，我們很可能將會見證到它無數種的運用方式，在娛樂消遣以及產品宣傳層面皆

Snapchat also features what it calls "Snappables", which are essentially interactive lenses. By touching the screen, moving or making facial expressions, users can change the image and thereby play games. There is also a social component as many Snappables involve competing against friends.

Companies are also cashing in on the Snapchat AR phenomenon by developing what they call "Shoppables." These are lenses that let users picture themselves with products and then purchase them.

The first Shoppable campaign was for Gucci shoes in 2020. They let people virtually try on the shoes and then buy them with the press of a button.

The simplest way for companies to promote their products through Snapchat's AR is to pay to create sponsored lenses. These automatically appear as options for members of a specified demographic and can include links to websites where users can purchase the featured product. There is also a free option, community lenses, but these are harder for users to access and don't contain external links.

Snapchat is an extremely popular platform where people engage with AR technology. As this technology improves, we are likely to see innumerable uses for

it, both for entertainment and to promote products.

interactive  （adj. 交互的；互動的）

 My kids really enjoy all of the interactive exhibits at  the science museum. 互動式展覽品

It's very effective to use interactive  methods when teaching a language. 互動式教學

Tom is designing a new interactive software program for the company’s latest computer.

互動軟體程式

component  （n.）成分；零件

Harold;s factory makes components  for large farm machinery.

Harold;s factory makes components  for large farm machinery.

to cash in on  +   （n.）

Now before we find out what exactly a Shoppable is, let's talk about that phrase "to cash in on something

to  visualize 使看得見；使顯現；使形象化；想像；設想 

walk a mile in someone’s shoes= walk in someone's shoes

We should walk a mile in his shoes before judging him.

external （adj.）外表的；來自外部的  

The external part of your car’s roof and has been damaged by the storm.

Most government to do not welcome any external influence in their politics

不因外部影響力影響到內部政治

The copmpany is such a mess thaht they are hiring an external examiner to help them figure out what is wrong ？

innumerable （adj.）無數的；數不清的

After graduation Hadly received innumerable job offers.

Bill Gates gets innumerable requests for donations every year.

After solving innumerable problems with the new machine’s design, the company could finally start production.

demographic 人口統計 vs psychographic 心理的

If you're marketing to a specific demographic, it means there's a certain group of people, perhaps it's from a certain age range or they have a certain income, and that is your target market.

So you might... uh, your demographic might be, you know, people between ages 18 and 24, for example. 

Their personality traits, maybe their lifestyles, attitudes, maybe their beliefs and their values, those are the psychographic So their personality traits, maybe their lifestyles, attitudes, maybe their beliefs and their values, those are the psychographic.

And then so it's important for marketers to consider both psychographics and demographics

freemium 

It's a combination of two words: free and premium

免費增值，是一種應用於專有軟體的一種商業模式，它提供長時間的免費使用，但其中的一些先進的特性、功能或虛擬物品則需要付費。該英文單詞「freemium」是一個混合型新詞，來源於「free」和「premium」

We’ve got a whole guerrilla marketing campaign planned. And we will need all hands on deck.

 guerrilla marketing campaign 

Marketing campaign

is the plan for how to get people to buy your product or come to your new store.

For example, our marketing campaigns usually include advertisements, big sales and activities that make people want to buy our products or come to our store.

freemium

I usually think of apps that do come for free, but as soon as you start using it, you realize there are a lot of advertisements and a lot of features that you have to pay for.

ringtone 

composer

to cash in on＋（n.）