咕咕愛囉唆

色彩心理學COLOR PSYCHOLOGY

你喜歡的顏色A close look at the potential effects of color on our lives

影響你的生活

周遭的顏色會不會影響你的感受？

你家的牆壁和你衣服的顏色是否會影響你的心情？

有些研究人員認為答案絕對是無庸置疑，但有些人則不是那麼斬釘截鐵。

不過，很多行銷專員、室內設計師、專業醫療人員和其他人，卻都對一門被稱作「色彩心理學」的非正式科學領域深信不疑。

色彩心理學的定義為：一門研究人類所感知的顏色如何影響思維以及感受的學科。

行銷團隊利用色彩學說服民眾購買商品。

室內設計師遵照色彩能引發特定感受的理論挑選油漆、家具以及牆面藝術設計。

牙醫師則經常會被建議將診間的牆壁漆成淡藍色，藉以幫助惴惴不安的病患平靜情緒。

然而我們應該牢記一點，唯有將文化偏好納入考量，才有可能完全理解色彩學。

舉例來說，在西方，白色是新娘的顏色，黑色則是喪事的顏色；但在亞洲古代，有時候白色是喪事服裝的顏色。

黃色在日本代表英勇，在美國則代表快樂。

再者，研究色彩的影響時，還必須先考慮包括性別、年齡、背景等諸多變數，然後才能做出色彩的假定設想。

What is your favorite color? 

Do the colors that surround you influence how you feel? Can the colors on your walls and on your clothes affect your moods? Some researchers believe the answer is a decisive yes, while others aren't so sure.

Yet many marketers, interior designers, medical professionals and others swear by an informal field of science known as color psychology. Color psychology is defined as "the study of how the colors we perceive impact our thoughts and feelings."

Marketers utilize the science of color to persuade us to buy things.

When choosing paint, furniture and wall art, interior designers act on the theory that colors can evoke certain feelings in us. Dentists are often advised to use light blue paint on their office walls to help calm apprehensive patients.

We should keep in mind, though, that only by considering cultural preferences are we able to fully understand the science of color. For instance, in the West, white is for brides and black is for funerals. But in ancient Asia, white was sometimes worn for funerals. In Japan yellow represents courage while in the United States, it represents happiness. Additionally, many variables - including gender, age, background and more - must be considered before making color assumptions when one is studying the effects of color.

decisive （adj.）有決定性的；具有決定意義的

The vice-president played a decisive role in the agreement between the two countries. 扮演決定性的角色

The New York Yankees experienced a decisive victory at the World Series. 決定性的勝利

decisive （adj.）果斷的；明確的

Bill Gates had to be a decisive leader; otherwise, his company would have failed. 果斷的領導者

perceive （v.）認為；視為

Some kids who are perceived to be failures by their teachers actually turn out to be very successful. 

perceive （v.）注意到；察覺

The doctors became powerful when they perceived a slight change for the better in Noah’s condition. 注意到病情有一絲好轉

Blue and yellow are the only colors that dogs are able to perceive. 

a close look at ＋（n.）

potential

skeptical / dubious 懷疑的

Dubious has that idea of being doubtful or hesitant to believe something.

to swear by ＋（n.）

…ology = the study of …

show one’s true colors 一個人的本性

Mary never show one’s true colors.

apprehensive （adj.）對將要做的事情憂慮或擔心

Anna was somewhat apprehensive about meeting her boyfriend’s parents. 

Many women are apprehensive about becoming mothers. 擔心成為母親這件事

Most children are apprehensive and often cry on the first day of school.

assumption （n.）假設

Last summer many people stopped spending money and started saving on the assumption that interest rates were going to continue to rise.    假設利率會繼續上升

Vincent’s assumption that Maya would say yes when he proposed was off, and he was shocked when she said no. 

Don’t make assumptions about what your boss will have you do as she is very unpredictable.  不要對你老闆會交給你的事情做假設，因為他捉摸不定。

evoke vs. elicit 

But they both have the idea of getting a feeling out of you or a response out of you.

funeral vs. memorial service

to make an assumption/ to assume