咕咕愛囉唆

色彩心理學COLOR PSYCHOLOGY

你喜歡的顏色A close look at the potential effects of color on our lives

將色彩變數納入考量之後，便可以安然參考某些主流理論對於特定顏色及其代表的意涵。

下面僅是幾個例子： 紅色象徵愛、活力、熱情以及危險。

此外，據信紅色還會增加飢餓感，這很可能就是麥當勞和可口可樂選擇紅色為其主要品牌顏色的原因。

褐色是一種大自然的顏色，最能代表誠實、值得信賴且可靠的事物；顯然十分適合當快遞包裹公司UPS的品牌代表色。

藍色除了代表平和、安靜之外，還代表正直與才能。

難怪PayPal貝寶線上以及美國運通都以藍色作為品牌顏色。

綠色也是一個大自然的顏色；代表健康、成長以及新鮮，因此是星巴克的完美品牌顏色。

粉紅色象徵愛、浪漫、天真以及女性特質。

廣受大眾喜愛、製作芭比娃娃的公司就是運用粉紅色作為主要品牌顏色。

如果色彩心理學的倡導者沒錯，那麼我們的情緒和決策便真的受到周遭顏色所影響。

有了這個認知之後，我們便能夠有效駕馭色彩的力量，創造積極正向的學校、工作和家庭環境。

Have you ever been bothered by a color?

After taking color variables into account, it's safe to consider some mainstream theories about specific colors and their meanings. Here are just a few:

 Red symbolizes love, energy, passion and danger. Red is also believed to increase one's hunger, which might be the reason why McDonald's and Coca-Cola chose red as their major branding color.

 Brown, a color from nature, best represents things that are honest, trustworthy and dependable. It seems a perfect fit as the branding color for the package delivery company UPS.

Blue - in addition to representing peace and calm - also means integrity and

competence. It's no surprise that PayPal and American Express both use blue as

their branding color. 

 Green - another color from nature -represents health, growth and freshness and is the perfect branding color for Starbucks.

 Pink symbolizes love, romance, innocence and femininity. The popular doll company that makes Barbie uses pink as its major branding color. If color psychology advocates are correct, then our emotions and decisions are truly influenced by the colors around us. With this knowledge, we can effectively harness color power to create positive school, work and home environments.

symbolize （v.） 象徵

For centuries the color purple has symbolized royalty, wealth and power. 象徵王族、財富和權勢

The lion symbolizes strength and power and is sometimes used as a company’s logo.

symbolic （adj.） 象徵性的

Wedding rings are symbolic of a couple’s commitment to each other 對彼此的承諾

integrity   （adj.）正直；言行一致

Everyone says you can trust Tom because he is very honest and is a man of integrity.

Every politician running for an office has their integrity questioned by the opposing party.

The territorial integrity of Central Africa is being threatened by Boko Haram. 中非領土的完整性正受到博科（博科聖地）的威脅

mainstream vs. underground, fringe, peripheral

mainstream means that it's shared and regarded by most people as normal or conventional or acceptable.

But the opposite for mainstream, you could use a word like fringe or underground or peripheral, depending on the context.

When I think about music, for example, I think the opposite of mainstream music – the music that everybody knows about – we might call that underground music.

in addition to  = on top of 

somewhere over the rainbow 

There is a pot of gold at the end of the rainbow.

喜歡的顏色A close look at the potential effects of color on our lives

A pot of gold at the end of the rainbow. 美麗又難以實現的夢想

femininity（n.）女性特質

Some men feel that if a woman is successful in business, she has lost her  femininity.

In the Wset, many parents decorate their baby girl’s roms in pink because it is associated with femininity.

feminine（adj.）女性化的 

People usually consider pink , coral and peach to be feminine, but in reality, many women don’t wear those colors. 

truly （adv.）真正地；確實地 

Julia told her counselor that her husband didn’t truly understand her feelings about going back to work.

Fred’s friends truly believed that he had not committed the crime he was being charged with.沒有犯下被指控的罪行

Eric told his neighbor that he was truly sorry he had broken her window and that he would pay for a new one.沒有犯下被指控的罪行

growth, freshness

gender stereotype

advocate （n. vs. v.）

to harness 

Usually... you think of it in regards to like animals, like harnessing a horse or harnessing the power of the wind because the wind is very powerful.

consume

use something up

you use it, and it’ gone

A camel consume a lot of water 

car consumes the gas.

An elephant consumes a lot of food.

flight of stairs

…ology

advocate 提倡

depart from tradition

perk 津貼；抽出物