咕咕愛囉唆

IKEA出招 全面轉型IKEA'S MOVE TOWARD A CIRCULAR BUSINESS MODEL

減少廢料、保護環境、循環經濟Helping the environment by reducing waste

聞名全球的家具暨居家用品供應商 IKEA「宜家家居」正逐步採取具體措施，保護環境。

IKEA計畫將在二○三○年以前轉型為「循環經濟」企業──這種企業所生產的產品都可以再利用或進行回收，而非直接丟棄。

為達到此目標，IKEA已著手重新設計所有產品。

產品該如何設計，才能延長使用年限壽命、容易進行維修以及在用不到時加以回收呢？

藉由解決這些問題，IKEA希望能提升自家商業模式的永續性。

IKEA希望民眾在產品出問題時能夠加以修繕而不是直接丟棄。

為達此目標，IKEA將零件、材料以及顏色標準化；意味著如果有零件需要更換，顧客很容易就能找到替代品。

過去，IKEA僅為部分產品提供備件；現在，則大幅增加備件數量供顧客選購。

這也使得顧客能夠自行修繕家具。

此外，IKEA也針對最容易快速磨損的產品零件加以重新設計。

IKEA, known around the world as a supplier of furniture and other home goods, is taking steps to protect the environment. By 2030 IKEA plans to be a circular business - one whose products can all be reused or recycled rather than thrown away. To achieve this goal, the company is redesigning all of its products.

How can it design products that will last longer and be easier to fix and that people can recycle when they are finished with them? By answering these questions, IKEA hopes to improve the sustainability of its business model.

IKEA wants people to be able to repair its products rather than throw them away when something goes wrong. To accomplish that goal, the company is standardizing the parts, materials and colors that it uses. This means that if a part needs to be replaced, it will be easy to find. In the past IKEA has only offered spare parts for some products; now it is greatly expanding the number of spare parts customers can purchase. This makes it feasible for customers to repair their own furniture. IKEA is also redesigning the parts of its products that are most likely to wear out quickly. 

redesign（v.）重新設計

Many car companies are redesigning their cars to be electric.

In order to make a profit, the magazine redesigned its content to include stories about entertainment and sports.

They redesigned the factory without spending a lot of money.

sustainability （adj.）可持續性；永續性

The sustainability of this method of gardening and still making a profit is questionable.

Long-term sustainability of the environment depends on how we treat our ocean.

That tea company works hard to promote sustainability among tea farmers in Vietnam. 努力推廣越南茶農的永續發展性

IKEA

to take step to ＋（v.）

Maybe you're taking steps to reconcile that relationship, doing little things to let the other person know that you want them to trust you again.

while the sands of time are running out 快要沒時間了；時間緊迫

You should make a decision, because the sands of time are running out.

standardize （v.）標準化

Even though linguists have tried, it is difficult to standardize the spelling and pronunciation of some words.  儘管語言學家嘗試過 把拼音和發音標準化

Bigtone has standardized the recipes for their four restaurants, so the quality is the same no matter which one you eat in. 把食譜標準化

standardized （adj.）

At the end of the school year, all students must take a standardized test to make sure they have learned the subject well. 

feasible （adj.）可行的；行得通的

It is not feasible for the community to continue supporting those who won’t work.

Solar heating and cooling have finally become economically feasible in many countries. 太陽能供熱和冷卻終於在經濟上成為可行的辦法

After many long discussions, the committee finally came up with a feasible solution  to the problem.

to go wrong

interchangeable parts

Is IKEA DIY

Stockholm

斯德哥爾摩，瑞典的首都及最大城市，亦是斯德哥爾摩省首府。瑞典王國政府、國會以及瑞典王室的官方宮殿都設在斯德哥爾摩。它位於瑞典的東海岸，瀕波羅的海，梅拉倫湖入海處，風景秀麗，是著名的旅遊勝地。市區分布在14座島嶼和一個半島上，70餘座橋梁將這些島嶼聯為一體，因此享有「北方威尼斯」的美譽。

Vasa

Stockholm Toy Museum  斯德哥爾摩兒童博物館

Friends Arena友誼體育館

座位於瑞典斯德哥爾摩索爾納市的帶有可閉合屋頂功能的綜合體育場。體育館的主要租戶為瑞典國家足球隊和AIK足球會。兩支球隊的前主場為Råsunda Stadium。體育場在舉辦演唱會時可容納65000人，舉行足球賽事時最高觀眾容量是54000人，再舉行小型活動時更可以縮小到容納20000人。

sandwich cake

Stockholm Jazz Festival 斯德哥爾摩爵士音樂節

1980年在瑞典斯德哥爾摩成立的一年一度的音樂節，最初稱為斯德哥爾摩爵士音樂節和布魯斯音樂節。第一個節日的一部分在瑞典電視上播出。

DANCE THE NIGHT AWAY

Royal Swedish Opera

Grona  Lund

Stockholm Central Station

Skansen Outdoor Museum